Indus
Altai
Concept, Naming, Branding, Logo Design, Package Design, Website, Print, Apparel, and Beyond
A Brand born from a simple premise: Cannabis has been in use by humanity for over 25 centuries.
We created the brand from the ground up for a new firm specializing in artisanal low-dose cannabis edibles. We envisioned Altai as a vast, timeless storybook; a world of healing and transport…part ancient past, part culinary and scientific future.
Avoiding played-out leaf art and stoner word play, our goal was to counter modern-day taboos and a misguided legal status by highlighting the benefit and relief this plant has brought to humanity across centuries.
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Client: Altai
Concept, Art Direction, Name, Identity, Design Direction: Katrina Crawford, Mark Bashore
Designers: Orlando Portillo/YeYe Design, Eliot Lim, Koji Minami, Raul Villalobos
Original Illustrations, Linoprints and Artwork: Estudio yy, Raul Villalobos, Katrina Crawford